Friday, December 30, 2005

Final Post - Meet my Chinese students!

We've completed our 3 week class together and Wuhan 1, Wuhan 2 and Wuhan 3 groups presented their International Marketing project for a Chinese product they wish to market in America.


Many thanks to my friends and former students who participated in this grand blogging adventure. Since my students were able to see your faces, via my PowerPoint, I thought you should see theirs! Here they are, by their English names each person chose for him/herself.

Pictured: Back row, left to right: Gary, Kent, Stella, Yuki, Apple, Petrie; 2nd row: Fiona, Michelle, Melody, Sunny, Kelly, Star; Foreground: Salina and Joyce. Not pictured: Yolanda, who is in her final preparation to fly to America Jan 2 to attend Michigan Tech University.

March 6 - 24, 2006 I'll return to Wuhan to teach Public Relations...and I already have four former American PR students who are willing to participate in this PR blog. Stay tuned!

Saturday, December 24, 2005

Question from Wuan 3 [8]

Does America has any barrier on combs which are produced in China and packaged in Mexico then exported from Mexico to America?

Question from Wuan 3 [7]

If out products are designed in China but produced in Mexico, describe the differences between them and those which produced in China?

Question from Wuan 3 [6]

If you live far away from New York, such as Boston or Washington, and this famous Chinese comb
is only sold in NewYork city, and you really want that comb,do you think it is valuable for you to pay a visit to New York?

Question from Wuan 3 [5]

Where do Americans buy arts commonly?
For example,in which venue of New York?

Friday, December 23, 2005

Question from Wuan 3 [4]

When dealing with the COE issues that occured on our combs, we come up with some ideas to show the advantage of COE in our case.We belief that Chinese wood comb is the best comb in the world,and we want to persuade Americans to belief it too! excellent advertisement:
an ancient Chinese beauty is combing her hair with our comb, which makes her looked far more pretty.

2.print our brand on somethings like all kinds of cards that Americans use in common life, in order to give Americans visual strikes on our brand. a lot of advertisement everywhere:stations, bodies of buses, street, and all kinds of media, which all express one message that Chinese wood comb is the best comb in the world, and our comb is the best of all!

4.hand out nice cards with Chinese traditional pictures and characters for free when you buy our combs.(because we belief many Americans are interested in Chinese traditional culture, so visual things may attract Americans attention )

Please give us some advices on these methods that we think out, thank you!

Question from Wuan 3 [3]

Describe what kind of comb you want to send as a gift to your friend.

Question from Wuan 3 [2]

What kind of price level of comb can you bear?
If the quality of a comb is good and the package is excellent, but the price is a little high, will you still prefer to purchase it?

Thursday, December 22, 2005

TylerTravels: Student Chat -- Marketing

Cultural Analysis
Diet and sport
一) The company of cocola have done a research with the result that generally speaking the Americans will put 3.2 pieces of ice for each glass of cocola. Therefore, we can make our product just as cocola, put pieces of ice to drink.
二) Many American people are trying to keep down their weight and so they “caloric” conscious.This is evident in menus offering “low caloric” or “weight watchers” meals.In markets one can find“No Cal”drinks(meaning without calories)such as ginger ale or cola.“Diet”foods without sugar or salt are also available in food stores.Our healthy drinks has a advantage that is keep the fit to attack them!
三) Waiters in American restaurants tend to assume that everyone drinks coffee,If a waiter suddenly asks“Now or later?”what he means is “Do you want coffee with your meal or later?”we can ask the waiter to ask the customs weather they would like to have some healthy drinks instead of coffee.
四) In the United States,good transportation and advanced methods of preserving perishables make it possible for the people to select from a wide variety of foods throughout the year.This has both advantages and disadvantages.Though fresh fruits and vegetables are always available many foods are over processed is and have lost much of their basic nutritive value.Our drinks with nature nutritive will remedy the defect.
五) The United States was populated by succeeding waves of immigrants and the American diet reflects the native foods of these new settlers In the Eastern United States,England’s influence is primary,although the arrival of the Dutch,Irish,Italian, French ,Greek and Chinese people has left its imprint.In the south,the Blacks modified the traditional fare.In the Southwest,spicy Mexican food is popular.German and Scandinavian cooking has influenced the Midwestern diet.New settlers also learned new foods from the Indians .Everywhere in the United States,what is called“Chinese food”,mostly Cantonese style ,is enjoyed regularly by the majority of the people.Therefore, our drinks can put in the place with a lot of Chinese first. And they will bring the change attitude of the person comes from other country.
The resources a come from
By Star

Health care in America

Health Care Costs Are Skyrocketing
Health care cost increases are easily outpacing wages. These rising costs make it difficult for small businesses to provide basic coverage, and corporations are shifting the growing burden directly to their employees, leaving many Americans without affordable coverage. By 2006, the cost of a family premium is expected to reach $14,500 a year.
45 Million Americans Have No Health Care
Every minute, nearly 5 people lose their health insurance in the U.S.
More than 74 million people went without coverage for part of the last two years. This equates to every man, woman and child in California, Texas, and New York.
74 percent of those without insurance come from working families.
8.5 million Children in America have no health care.
Native Americans believe that the health of an individual is inextricably linked to the people and objects surrounding that person, their healing practices promote harmony among everyone in a community--and with the physical environment and the spiritual world as well.
Although there are variations in the specific healing methods of the different Native American nations (also called "tribes"), four practices are common to most. Native Americans have utilized and benefited from them for at least 10,000 years and possibly much longer. These practices include: The use of herbal remedies .The employment of ritual purification or purging .The observance of other symbolic rituals and ceremonies.

OUTCOME: The cost of health care is always increasing, and more Americans have no health care, so that they need cheap and usefully hygienically products to keep fit in their usual life. Our product of a healthy drink is pure and has herbal ingredients. According to different age’s people, we will have produce diverse tasty drink for them. Therefore, our products will have a big market in USA.
The recourses are come from
By yoland
Our target market:
From our research, the place where most Chinese (45% data2004from lived in USA is California .Since our product is made by Chinese traditional medicine, we plan to promote our product to California first .Then we tend to spear the opinion that green plant is healthy to other people .The data also finger out that It is easier for Chinese to get a GREEN CARD in California .We believe more and more Chinese will choose California to live.
So we choose California as our target market.

After we fix on our target market---California, We begin to do research on families in California to make sure the suited packaging of our product.
The information on Internet show us that most families in California are nuclear families .Usually, there are 2---4 members in one family. It contains a couple and their child/children .People in California are not likely to lived with their parents since they are adult.
So we …………

The recourses are come from

By UKi

Wednesday, December 21, 2005

Question (4) from wuhan 2 ------- Silk scarf

In American people join colorful activities, such as balls, parties, clubs and gyms.
Please, telling us the American social life and
what kinds of clothes they will wear in such occasions,
what kinds of accessories they would like to wear except the jewelries.
Plus, according to their daily life comprising the daily working life, do they have the habits on wearing scarves, especially for women.


Question (3) from wuhan2 ------- Silk scarf

Please, tell us how many kinds of scarves in the existing market in America,
what kinds of them,
what materials do they used?
If you buy, you will choose what?

Question (2) from wuhan 2 ------- Silk scarf

If you buy silk scarves,
what are the important factors you would consider?
Price, colors, brands, patterns, or something else.
And what kinds of color or patterns you like?

Question (1) from wuhan2------- Silk scarf

Chinese silk is world-famous.
What are attitudes held by American toward Chinese silk?

And does American have distinctions among different kinds of silk in the world based on different COE?

Tuesday, December 20, 2005

Question from Wuhan 1

As we known, Americans do not believe drinks can keep fit and treat illness. Therefore, how to persuade them to believe and buy our product?(our product is the drinks which producd by nature plant ,and it has the function of keep fit and treat illness.)

Question from Wuan 3

When you wake up in the morning, you have two types of hair combs to choose from. One is plastic and one is wood. Tell us which one you would pick and explain what your thinking is. And if you pick neither, tell us what kind of comb do you use and would you like to try wood one, and why?

We choose comb as our product.

REASONS for us to choose comb as our product:
comb is a very traditional goods in China. And we know Americans are interested in traditional Chinese culture. We are working on putting more elements of Chinese traditional culture into our product.
In China, we call comb "shu" which means beautiful stuff, so if you use comb more often you will be more beautiful, people like stuffs of this kind.

FUNCTION of our comb:
Massage.Utilizing natural vibration of the comb can promote the blood circulation of your brain, makes your hair fully absorb the nutrition, thus grow quicker and better.
The back side of the comb can massage such position as shank, face, etc. make those muscles relaxed, and relax the nerve, promote the blood supply in your brain.

GEOGRAPHY of Yunnan province

Yunnan province is the original roducing area of the wood that used as the material of our product.
Yunnan is a province with a lot of mountains, but due to the distributing of basin, river, hill, low mountain, middle size mountain, high mountain and plateau, each physiognomy differ from others a lot, and the types are complex.Due to the topography, the area of the whole province is :84% of mountain, 10% of plateau and hill, 6% of basin and river only. The mountain area of Yunnan is above 70% of its total area.
Yunnan is an plateau-mountain province which is belongs to the southern extended part of Qinghai-Tibet Plateau, the topography of it is up and down hugely, the average altitude of its eastern part is about 2000 meters. And the southern part is 1500 to 2200 meters with northern part 3000 to 4000 meters.
The nature condition of Yunnan is excellent, and the climate is unique. A lot of areas of Yunnan have the similar climate condition just like the original producing area of sandal, for example India and Australia. But the soil condition of Yunnan is much better than these areas for it is really suitable to develop the biology community focus on good sandal species. And Yunnan can take the advantage of it to keep huge areas of tropic zone and sub-tropic zone, to attain better economic and zoology benefit.

Monday, December 19, 2005

Intro - Chinese Students begin research project

American bloggers:

Today my Chinese students begin to develop their marketing research plan to collect quantitative and qualitative research, both primary and secondary.

Please look for individual postings from each of the three teams: Wuhan 1, Wuhan 2, and Wuhan 3. They will be asking questions of you to better understand if the Chinese products they have chosen can be effectively marketed in America...and if not, what factors that are controllable--i.e. price, place, promotion and product--should be adjusted.

Feel free to respond to all.

Many thanks!

Thursday, December 15, 2005

Chinese Phrase

Birds Startled by the Mere Twang of a Bowstring      

In the Warring States Period, there was a man in the State of Wei called Geng Lei. One day he said to the king: 'I can shoot down birds by simply plucking my bowstring.' When the king expressed doubt, Geng Lei pointed his bow at a wild goose flying in the sky, twanged the bowstring, and the goose fell to the ground. Geng Lei said, 'This goose has been hurt in the past. Hearing the twang of the bowstring, it assumed that it was doomed. So it simply gave up trying to live.'      

This idiom means that if one has been frightened in the past one's will may become paralyzed in a similar situation.

Original text:

Geography of Shaanxi Province

Shaanxi Province is situated in the center of China; in fact, the exact geographical center of China is located in the province's Shaanxi in tile middle reaches of the Yellow River in the eastern part of northwest China。Shaanxi has a varied terrain. It is divided into three natural areas (north to south): the Northern Plateau, the Guanzhong Plain, and the
Qinba Mountainous Region. 1) The Northern Shaanxi Plateau is the middle part of the Loess Plateau, comprising the whole of northern Shaanxi. 2) The Guanzhong Plain, also known as the Weihe Plain or the Guanzhong Basin, is 30-80 km. by 300 km. and crossed by the Weihe and its tributaries, the Jinghe and Beiluo rivers. With fertile soil, abundant farm produce, large population and convenient communications, the area is one of the country's important industrial-agricultural centers. 3) The Southern Shaanxi Mountain Area, also known as the Qinba Mountain Area, includes the Qinling and Daba ranges and the Hanshui Valleyland between them. Rising more than 2,000 meters above sea level, the Qinling range is the major watershed of the Yellow and Yangtze River valleys and an important geographical divide between northern and southern China. Shaanxi has a continental monsoonal climate, with great difference between the areas north and south of the Qinling range. Shaanxi has a continental climate with distinctive four seasons. The province is 1,000 kilometers long from north to south and 360 kilometers wide from east to west. In all, Shaanxi Province covers an area of 205,600 square kilometers. The population of Shaanxi Province is 29,309 million people. Most of Shaanxi's population lives in the Weihe Plain and the Hanshui Valleyland.

Culture analyse: Xi'an is its historical center. Emperors chose Xi'an as their capital partly because of its fertile land and sufficient water supply and partly because it was militarily formidable because of the mountains that skirted it .The local dialect of Xi'an and the Guanzhong Plain is reflective of the rhythm and timbre of archaic Chinese. Weddings, funerals, celebrations, diet, and social etiquette are all evocative of the social mores and traditions of the dynasties of the Zhou, Qin, Han, and Tang.

Chinese Phrase

PHRASE: Every Bush and Tree Looks Like an Enemy

BACKGROUND: During the Eastern Jin Dynasty, Fu Jian, king of the State of Qin, controlled northern China. In the year383, Fu Jian led 900,000 infantry and cavalry troops to assault the State of Jin which was south of the Yangtze River. Xie Shi and Xie Xuan, senior generals of the Jin army, led 80,000 troops to offer resistance. Knowing that the Jin army was short of men, Fu Jian wanted to seize this opportunity of being much more numerous in armed forces to stage a quick attack.

Unexpectedly, the van of Fu Jian's army of 250,000 troops was defeated in the Shouchun area by an ingenious military move of the Jin army and suffered heavy losses. The senior general of the van of Fu Jian's army was killed, and there were heavy casualties of more than 10,000 soldiers. Fu Jian's army was dispirited and its morale was shaken. Many soldiers were in such a great panic that they waited for opportunities to run away. Standing on the city wall of the Shouchun City, Fu Jian and his brother Fu Rong saw that the ranks of the Jin army were in good order and that the morale of the Jin army was high. Turning to his brother, Fu Jian said, "What a powerful enemy this is! Why did people say that the Jin army was short of men?" He deeply regretted that he had taken the enemy too lightly.

Overshadowed by the disastrous defeat, Fu Jian ordered his troops to be deployed in battle formation on the north side of the Feishui River, in an attempt to regain the initiative by relying on the superior geographical conditions. Then Xie Shi and Xie Xuan, the senior generals of the Jin army, suggested that Fu Jian's army retreat a little bit, leaving some space, so that the Jin army could cross the river to conduct ooperations. Fu Jian thought that his chance had come, believing that the senior generals of the Jin army did not have the elementary knowledge of warfare. It was his plan to stage a sudden attack while the troops of the Jin army was busy crossing the river, and he was sure that his plan would word. So he willingly accepted the suggestion of the Jin army.

Unexpectedly, the moment the order to retreat was given, Fu Jian's troops were utterly routed and could by no means be controlled. Taking advantage of this favorable situation, the Jin army crossed the river, pursuing and attacking the enemy. The trooops of Fu Jian's army threw away everything in headlong flight, and the field was littered with the corpses of the soldiers of Fu Jian's army. Fu Rong was killed in the tangled fighting, and Fu Jian was hit by an arrow and ran away. The Jin army won a brilliant victory by defeating a big army with its limited armed forces.

INTERPRETATION: This story comes from "The Life of Fu Jian" in the volume "Records" of The History of the Jin Dynasty. The set phrase "every bush and tree looks like an enemy" is subsequently used to refer to a state of extreme nervousness.

Geography of Henan province

Henan Province is located in eastern part of China ,about middle and lower
part of Yellow River,and northwestern part of yellow Huaihai plain,majority of
its area is on the south of Yellow River,therefore it is called"Henan".More
than 2,000 years ago,Henan is China's Nine Provinces center,called Yu
state,therefore,Henan is called"yu",or"central state".Henan is the
neighborhood of Hebei,Shanxi,Shaanxi,Hubei,Anhui,Shandong province.The entire area of Henan province is approximately 167,000 square kilometers
totally.Yellow River flows across Henan with more than 700 kilometers.
Henan is located at the topography second steps and ladders to the third steps and ladders intermediate belt of China,western mountainous region is
fluctuate,the altitude is above one kilometer,eastern part is the plain,of
which the elevation is under hundred meters.The lowest elevation of Henan is
Huaihe River,which is only 23.2 meters.
Henan province has the climate between the subtropics and the warm temperate zone transition region climate,it has distinct four seasons,the rain and hot comes at the same time,and got a complex diverse chracteristic.Southern part of it belongs to north subtropics,the annual mean temperature of the entire provinceis 13 to 15 degrees centigrades,and the annual average rainfall is 120-570 millimeters.Frost-free period of the whole year is about 308-275 days.

Monday, December 12, 2005

Geographical Settings/Interpretations

In class today we began our Country Notebooks and I gave the following example of a Geographical setting and its Interpretation:

Geographical Setting: Pacific Northwest

Facts: Oregon & Washington are generally considered the Pacific Northwest. We are a part of the West Coast (vs. Mid-west, South or East Coast) While the Pacific Northwest is considered part of the West Coast, it has different terrain and weather; the area is known to be rainy, forested, with lakes and streams. Oregon and Washington have coastlines that are very rocky and the Pacific Ocean here is very cold, but produce salmon, oysters and other types of seafood. But, this is only true for the western portion of the Pacific Northwest; the central and eastern portions of these states are inland and have high desert and plains. We have several mountains—dormant/non-dormant—volcanoes that provide snow pack for water and winter sports. Because of where we live, people here tend to enjoy outdoor activities like hiking, camping, boating, fishing, hunting.

Interpretation: We are ‘more rugged’ than West Coast folks since we face harsher weather; as a result we tend to be more intrepid and are more ecologically/environmentally conscious than other regions; we are more individualistic/deterministic in our actions.

Chinese students are invited to post their in-class group work about a province in China. This will count as one of your eight required postings. American bloggers may comment as you wish.

Friday, December 09, 2005

American culture question

All cultures develop phrases, quotes, sayings or aphorisms that most members of that culture have generally accepted "definitions" of the meaning. Pick one that is unique to the American culture and provide it. Next, share the background from where it came, if you know it. Last, interpret this saying within American culture...what does it mean to other Americans?

Please feel free to ask quesitons to the Chinese culture postings as Comments.


Chinese culture question

All cultures develop phrases, quotes, sayings or aphorisms that most members of that culture have generally accepted "definitions" of the meaning. Pick one that is unique to the Chinese culture and provide it. Next, share the background from where it came, if you know it. Last, interpret this saying within the Chinese culture...what does it mean to other Chinese?

Please feel free to ask questions to the American culture postings as Comments.


Thursday, December 01, 2005

Chinese blogger introductions

Chinese student groups:
Please post a paragraph or two about your team including: how many students are in your team, your majors, what province each person is from, what countries you have traveled or lived, and why the members in the group decided to take International Marketing.

American bloggers...please respond as a Comment if you have any questions of the teams.

Thank you!

American blogger introductions

American participants:
Please give a paragraph or two about yourself, including: how we know each other, what states you've lived in, what countries you've visited and/or lived in, why you chose to participate in this exchange with my Chinese students.

Chinese students...please respond to any postings as a Comment.