Tuesday, December 20, 2005

Question from Wuhan 1

As we known, Americans do not believe drinks can keep fit and treat illness. Therefore, how to persuade them to believe and buy our product?(our product is the drinks which producd by nature plant ,and it has the function of keep fit and treat illness.)


At 11:44 AM, Martin said...

While you are correct that most Americans may not believe (or pay attention to!) claims about the healthful benefits of your drink, remember that American society is extremely heterogenous (made up of many different groups that don't look, think, or act alike). Natural foods and traditional and homeopathic remedies are quite popular on both coasts and in the cities, but less so in the mid-west and rural areas.

Perhaps, think about market segmentation as a way to take advantage of these differences and effectively market your product.


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