Question from Wuan 3 [7]
If out products are designed in China but produced in Mexico, describe the differences between them and those which produced in China?
TylerTravels: Student Chat -- Marketing
International Marketing; December 12 - 30, 2005. Here's where my former American students and friends are posting their responses to questions I'm posing to my Chinese students. By Dec 19th, my Chinese students will post questions that will help them in their group project: to market a Chinese consumer packaged good to the United States. The goal here is to gain cross-cultural insights and dialog between my "blogging" classroom participants. What will we learn from each other?
Saturday, December 24, 2005
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- Question from Wuan 3 [6]
- Question from Wuan 3 [5]
- Question from Wuan 3 [4]
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- Question from Wuan 3 [2]
- TylerTravels: Student Chat -- Marketing
- Question (4) from wuhan 2 ------- Silk scarf
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- Question (2) from wuhan 2 ------- Silk scarf
- Question (1) from wuhan2------- Silk scarf
1 Comments:
I think it is important to consider how purchasers perceptions and expectations meet reality.
Would a purchaser of a fine woven Aztec-style blanket feel the same way about their purchase if they found out that it was made in China?
It is important to maintain the perception that the purchaser has accepted - in the case of the comb, that perception involves traditional Chinese craftsmanship and special "mystical" qualities. This may not be compatible with Mexican manufacturing. You're not selling, and the buyer isn't buying - just a comb!
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