Monday, December 19, 2005

Intro - Chinese Students begin research project

American bloggers:

Today my Chinese students begin to develop their marketing research plan to collect quantitative and qualitative research, both primary and secondary.

Please look for individual postings from each of the three teams: Wuhan 1, Wuhan 2, and Wuhan 3. They will be asking questions of you to better understand if the Chinese products they have chosen can be effectively marketed in America...and if not, what factors that are controllable--i.e. price, place, promotion and product--should be adjusted.

Feel free to respond to all.

Many thanks!
Tyler

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