TylerTravels: Student Chat -- Marketing: Intro - Chinese Students begin research project

TylerTravels: Student Chat -- Marketing

International Marketing; December 12 - 30, 2005. Here's where my former American students and friends are posting their responses to questions I'm posing to my Chinese students. By Dec 19th, my Chinese students will post questions that will help them in their group project: to market a Chinese consumer packaged good to the United States. The goal here is to gain cross-cultural insights and dialog between my "blogging" classroom participants. What will we learn from each other?

Monday, December 19, 2005

Intro - Chinese Students begin research project

American bloggers:

Today my Chinese students begin to develop their marketing research plan to collect quantitative and qualitative research, both primary and secondary.

Please look for individual postings from each of the three teams: Wuhan 1, Wuhan 2, and Wuhan 3. They will be asking questions of you to better understand if the Chinese products they have chosen can be effectively marketed in America...and if not, what factors that are controllable--i.e. price, place, promotion and product--should be adjusted.

Feel free to respond to all.

Many thanks!
Tyler

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TylerTravels: Student Chat -- Marketing

Monday, December 19, 2005

Intro - Chinese Students begin research project

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